Wednesday, January 16, 2013

IFA extends the cake decorating room

Hall of cake decorating and "Cupcakes" ( IFA Sweet Festival ), which premiered at the IFA last November, will be held from 8 to 10 March of next month, but expanded and greater projection and promotion in the confectionery sector and among the general public.

The showcase of creative pastries will move into the hall 1, occupying about 4,000 square meters in which lived exhibitors from all branches of industry and two spaces for shows and exhibitions ("show cooking") live and open to the public. In November last year the hall was developed in IFAmeet (old hall), which, according to some visitors, dismissed enhancement and visibility to the fair.

In this second edition, Classroom By Cheff, who also participated in the opening of the hall, becomes associated organization within the technical and organization of thirteen workshops and courses on animated character modeling, optimal commodity pastry, painted on biscuits, communion cookie decorating, candy shined, modeling figures, "cookies" creative, etc., as reported by the company. In addition, it also aims to strengthen the supply of exhibitors related to cake decorating, "cupcakes", cookies, specific food items, boxes and packaging, tools, textiles and decoration.

The first edition of this novel coincided hall for a weekend with Artisan Ice Cream Fair ( Intergelat ), but this time was held in solitary. The fair, although some visitors seemed small and small, had a major broadcast media "on line" and, according Classroom By Cheff, reached the figure of 2,300 fans on the Facebook page, while the global reach of the classroom reached more than 65,000 people during its development. Moreover, there was also monitored by "posts" on numerous blogs matching the theme of the decoration of cakes and pastries the world of creativity.

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